The Madison by Fenley

Fenley announces $50m east end urban upscale luxury development called The Madison by Fenley

Fenley has announced plans to unveil a $50,000,000 urban upscale luxury residential development on land the company owns at the I-71 and I-265 Interchange adjacent to the upscale outdoor mall, The Paddock Shops, formerly known as The Summit. The development will be called The Madison by Fenley.

David Fenley, President and Co-Founder of Fenley, has tapped Atlanta-based Cooper Carry Architects to be the lead architect and interior designer of the overall development. Fenley describes the development as "the embodiment of connecting people with the true sense of an urban design rooted in a cosmopolitan style."

"We want to design and deliver a place that is cultured, chic and welcoming," explains David Fenley. "Our concept for The Madison is unlike anything in Louisville. The Madison will evoke a timeless era and the feeling of the Jazz Age, a simple, sophisticated and elegant time in American history. Upon entering the property, you will see, hear and feel like you have stepped into a very special place and time." Fenley explains further that the staff will reflect period-clothing and background ambient music from the 1920's, 30's and 40's will play within various common areas. Visual and video art will also play a major part in delivering a very sensory experience.

This is Fenley's first entré into luxury residential with the unveiling of The Madison by Fenley. The 6.5 acre site will have 3 buildings, each with 5 stories, with elevators above an enclosed secured parking garage and a total of 264 units.

The Madison will reintroduce the urban residential experience to Louisville. The Madison will reflect a progressive spirit infused with Louisville's rich Art Deco history, inspired by Louisville's AT&T, Jacob Elementary and the Bowman Field buildings. The residences will engage the street with front door stoops and terraces, artful building setbacks, artistic stone and brick detailing, all emphasizing vertical lines and characteristics of the Art Deco style. The buildings will be composed of a local color palette of limestone, brick, and pressed metal panels, highlighted with decorative lighting.

"We have located the new development specifically abutting the retail allowing residents walkability to all the shopping and dining options and giving the consumer the connectivity for a true urban design experience," says Fenley.

Fenley explains that the plan was to retain a strong partnership team and a thoroughness to research the feasibility and marketability. He has teamed up with Tom Senkbeil, former CIO and Executive Vice President of Post Properties, to contribute to the overall marketability and development of The Madison by Fenley. RAM Partners, LLC is the property management company for the project.

"My brother and I love all of Louisville and will always look to build quality developments that we as a community will be proud of for many years and generations," says Fenley, whose brother, Stephen Fenley, is his business partner.